reblogged from catbird
Coming To A Website Near You: Bigger, More Obnoxious Ads | Peter Kafka
“Among the new units being debuted are: the “fixed panel,” a 336 x 860 panel that looks embedded into the page, the “XXL Box,” which is 468 x 648 and allows users to actually turn “pages” and watch video; and the “pushdown,” which is 970 x 428.”
Fucking morons. Stupid. Fucking. Morons.
If beating consumers over the head with a club isn’t getting your message across for you, the solution isn’t to get a bigger club. The solution is to stop trying to beat your message into them in the first place.
I think it’s time for the advertising industry to crater along with the automakers, bankers, etc. High time for them to get a fuckin’ reset and ditch all this old-school thinking.
What do you propose?
